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HQ Cover

 

Why Choose Magazines?

“Magazine advertising (is) approximately 40% more effective than television advertising and approximately 60% more effective than radio advertising.”

Source: Magazine Publishers of America, 2001

“Consumers cite magazines as the medium most likely to motivate them to respond to any ad, more than TV, the Internet, newspapers and radio.”

Source: MagNet Surveys, 2000-01

Demographics

In a survey of HQ's readers, an independent study conducted by Marshall University's Center for Business & Economic Research in 2006 found the following demographic information:

Average Household Income
$116,296

54%
Work in a professional or management position.
82%
Are college graduates.
50%
Are male, 50% are female.

Average Age
61

77%
Read magazine cover-to-cover.
87%
Have investment portfolio.
(Average value: $637,698)
90%
Dine out at least once per week.

Average Home Value
$312,673

69%
Of readers are married.
80%
Of magazines have a shelf-life of at least three months.
55%
Vacation out of state.

 

This demographic analysis was conducted by The Small Business Institute at Marshall University in conjunction with the U.S. Small Business Administration (Contract # SBA-5165-90).

Distribution

 

Huntington Quarterly Readers

Huntington Population

  

15,000 Readers

The Huntington Quarterly Magazine is published four times a year (Winter, Spring, Summer, Autumn) by H.Q. Publishing Co., Huntington, West Virginia. More than 5,000 copies are printed each quarter. Research indicates that the Huntington Quarterly is read by three different consumers.* The City of Huntington population is approximately 60,000. Therefore, the magazine has an
estimated audience of 15,000 readers, or 1/4 of the local market.

*MU Center for Business & Economic Research

"Everybody wants to advertise in radio and television, but the smart advertiser understands the intrinsic value
of print as an advertising delivery vehicle. If used properly, no other medium can deliver the message and the customer with such good effect."

- Alf Nucifora, a national authority on advertising and marketing issues for small business.

Advertising

Ad Rates
Cover Rates: Covers 2&3: $1880
  Cover 4: $2090
  Black & White Full Color
Full Page: $1008 $1340
2/3 Page: $850 $1170
1/2 Page: $680 $1000
1/3 Page: $545 $855
1/6 Page: $305 $630
2 Page: $1840 $2395

Ad Deadlines

Issue
Deadline
Publication
Spring
Feb. 1
March 1
Summer
May 1
June 1
Autumn
Aug. 1
Sept. 1
Winter
Nov. 1
Dec. 1

Ad Requirements

All ads must be submitted on CD or via email. Huntington Quarterly will accept both PC and Macintosh formats as well as most disk storage devices. All artwork must be at least 300dpi and converted to CMYK. Include all support files and fonts with ad.

Ad Dimensions

Contract Discounts
Advertisers can sign a 2 issue contract and receive a 5% discount or a 4 issue contract and receive a 10% discount. Non-profit organizations receive a 30% discount.

Sample Sizes

 

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Telephone: 304.529.6158 • Fax: 304.529.6142
E-Mail: mail@huntingtonquarterly.com

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