Huntington Quarterly - Advertising

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20,000 Readers

The Huntington Quarterly Magazine is published four times a year (Winter, Spring, Summer, Autumn) by H.Q. Industries, Inc., Huntington, West Virginia. More than 5,000 copies are printed each quarter. The City of Huntington population is approximately 60,000.* Independent research indicates that the Huntington Quarterly is read by four different consumers.** Therefore, the magazine has an estimated audience of 20,000 readers, or 1/3 of the local market.

* City of Huntington Department of Development
** Marshall University Small Business Institute

Huntington Quarterly is distributed to various newstands in the Huntington vicinity by West Virginia Periodical Distributors. Retail outlets carrying the magazine include Nicks News, WaldenBooks, SuperAmerica, Kroger, Fruth Pharmacies, Rite-Aid Pharmacies, Revco Pharmacies, 7-11 and numerous other area newsstands.

See more about our readers.

(Rates effective January 1, 1998)

	1 Color	2 Color	3 Color	4 Color
Full Page	795.	905.	990.	1045.
2/3 Page	660.	770.	850.	905.
1/2 Page	525.	640.	720.	775.
1/3 Page	420.	530.	610.	665.
1/6 Page	235.	345.	430.	485.
2-Page	1430.	1650.	1760.	1870.

Cover Rates

Inside Front Cover	1540.
Inside Back Cover	1540.
Back Cover	1800.

Contract Discounts

Advertisers who sign contracts receive the following discounts:

2 issues:	5% discount
3 issues:	7% discount
4 issues:	10% discount

Advertising Requirements

All ads submitted must meet the following requirements:

(a) Advertisements must be either camera-ready or provided on disk

(b) Halftones should be 150 line screen

***Advertisers will be charged at prevailing rates for design, typesetting, artwork, halftones and color separations.

Advertising Dimensions

Full Page:	7 1/4" x 9 3/4"
Full Page Bleed:	8 3/4" x 11 1/4"
2/3 Page:	4 3/4" x 9 3/4"
1/2 Page:	7 1/4" x 4 3/4"
1/3 Page Vertical:	2 1/4" x 9 3/4"
1/3 Page Square:	4 3/4" x 4 3/4"
1/6 Page Vertical:	2 1/4" x 4 3/4"
1/6 Page Horizontal:	4 3/4" x 2 1/4"

* Please call for sizes not listed.

See Sample Sizes

In a random survey of Huntington Quarterly's paid subscribers, an independent study conducted by The Small Business Institute at Marshall University found the following demographic information:

Average Household Income:
$87,000

70%	Work in a professional or management position
69%	Are college graduates
50%	Are male, 50% are female

Average Age:
52

50%	Read magazine cover to cover
90%	Have an investment portfolio (Average value: $169,000)
87%	Dine out at least once per week

Average Home Value:
$171,000

89%	Are married
92%	Vacation out of state
96%	Of our magazines have a shelf-life of at least three months

This demographic analysis was conducted by The Small Business Institute at Marshall University in conjunction with the U.S. Small Business Administration (Contract # SBA-5165-90).

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FOR MORE INFORMATION:
Huntington Quarterly Magazine
Post Office Box 384
Huntington, WV 25708-0384
Telephone: (304) 529-6158
Fax: (304) 529-6142

E-Mail: mail@huntingtonquarterly.com