©1999
Huntington Quarterly
Magazine
20,000 Readers
The Huntington Quarterly Magazine is published four times a year (Winter, Spring, Summer, Autumn) by H.Q. Industries, Inc., Huntington, West Virginia. More than 5,000 copies are printed each quarter. The City of Huntington population is approximately 60,000.* Independent research indicates that the Huntington Quarterly is read by four different consumers.** Therefore, the magazine has an estimated audience of 20,000 readers, or 1/3 of the local market.
* City of Huntington Department of Development
** Marshall University Small Business Institute
Huntington Quarterly is distributed to various newstands in the Huntington vicinity by West Virginia Periodical Distributors. Retail outlets carrying the magazine include Nicks News, WaldenBooks, SuperAmerica, Kroger, Fruth Pharmacies, Rite-Aid Pharmacies, Revco Pharmacies, 7-11 and numerous other area newsstands.
See more about our readers.
(Rates effective January 1, 1998)
| 1 Color | 2 Color | 3 Color | 4 Color | |
| Full Page | 795. | 905. | 990. | 1045. |
| 2/3 Page | 660. | 770. | 850. | 905. |
| 1/2 Page | 525. | 640. | 720. | 775. |
| 1/3 Page | 420. | 530. | 610. | 665. |
| 1/6 Page | 235. | 345. | 430. | 485. |
| 2-Page | 1430. | 1650. | 1760. | 1870. |
Cover Rates
| Inside Front Cover | 1540. |
| Inside Back Cover | 1540. |
| Back Cover | 1800. |
Contract Discounts
Advertisers who sign contracts receive the following discounts:
| 2 issues: | 5% discount |
| 3 issues: | 7% discount |
| 4 issues: | 10% discount |
Advertising Requirements
All ads submitted must meet the following requirements:
| (a) Advertisements must be either camera-ready or provided on disk |
| (b) Halftones should be 150 line screen |
| (c) Color separations should be 175 line screen |
***Advertisers will be charged at
prevailing rates for design, typesetting, artwork, halftones and color separations.
Advertising Dimensions
| Full Page: | 7 1/4" x 9 3/4" |
| Full Page Bleed: | 8 3/4" x 11 1/4" |
| 2/3 Page: | 4 3/4" x 9 3/4" |
| 1/2 Page: | 7 1/4" x 4 3/4" |
| 1/3 Page Vertical: | 2 1/4" x 9 3/4" |
| 1/3 Page Square: | 4 3/4" x 4 3/4" |
| 1/6 Page Vertical: | 2 1/4" x 4 3/4" |
| 1/6 Page Horizontal: | 4 3/4" x 2 1/4" |
* Please call for sizes not listed.
In a random survey of Huntington Quarterly's paid subscribers, an independent study conducted by The Small Business Institute at Marshall University found the following demographic information:
Average Household Income:
$87,000
| 70% | Work in a professional or management position |
| 69% | Are college graduates |
| 50% | Are male, 50% are female |
Average Age:
52
| 50% | Read magazine cover to cover |
| 90% | Have an investment portfolio (Average value: $169,000) |
| 87% | Dine out at least once per week |
Average Home Value:
$171,000
| 89% | Are married |
| 92% | Vacation out of state |
| 96% | Of our magazines have a shelf-life of at least three months |
This demographic analysis was conducted by The Small Business Institute at Marshall University in conjunction with the U.S. Small Business Administration (Contract # SBA-5165-90).
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FOR MORE INFORMATION:
Huntington Quarterly Magazine
Post Office Box 384
Huntington, WV 25708-0384
Telephone: (304) 529-6158
Fax: (304) 529-6142
E-Mail: mail@huntingtonquarterly.com